Management Team

Robert Bailey - Blue Willow Systems

Robert Bailey, Chairman and CEO

Robert Bailey brings over 35 years of experience in the high-tech industry. He was Chairman and CEO of PMC-SIERRA from 1993 to 2008. Robert started with PMC-Sierra as a private company in 1993 and guided it to become one of the leading communications and storage semiconductor companies in the world. He was named CEO of the Year by Electronic Business in 2000 and one of the Top Ten CEOs by Investor Business Daily in 2000.

Robert currently sits on the board of Micron technology. He received his BSEE from the University of Bridgeport and an MBA from the University of Dallas.

Vikram Devdas - Blue Willow Systems

Vikram Devdas, Founder and Chief Strategy Officer

Vikram Devdas is the Founder and Chief Strategy Officer of Blue Willow Systems Inc. His passion is creating profitable businesses that also improve people’s health and quality of life.

A highly accomplished serial entrepreneur and computer engineer, Vikram was only 24 when he founded his first company, West Bay Semiconductor, which was acquired by Intel in 2003. Since then he has built over 20 years of experience working with both successful start-ups as well as such Tier 1 companies as Cisco, HP, PMC-Sierra and Texas Instruments.

An industry expert, Vikram has authored several journal papers for the Institute of Electrical and Electronics Engineers (IEEE), and holds several patents in the field of networking. He is on the Industry Board of Technical Advisors for the University of British Columbia, a member of the Industry Advisory Council for the Electrical and Computer Engineering Department at UBC, and was the Entrepreneur in Residence (EIR) at the e@UBC venture labs in 2015. Vikram holds an MS and BS in Computer Engineering from the University of B.C., as well as several computer networking certifications from SFU.

Fara Gold

Fara Gold, Vice President of Business Development

Fara Gold is a nationally recognized Senior Living consultant advising investors and companies in the growing senior services market. Fara brings more than three decades of specialty healthcare marketing and sales leadership to Blue Willow Systems.

With a Bachelor’s and Graduate work in Human Development and Family Studies from Texas Christian University, Fara understands the complexity of services needed to effectively care for seniors.

Joining Sunrise Senior Living in 2003, Fara grew revenue and market share through creating referral partnerships. As a Division Vice President of Sales and Marketing for Brookdale Senior Living from 2007 through 2010, Fara integrated three divergent operating groups, including Alterra and American Retirement Communities under the Brookdale brand; serving more than 10,000 residents in 72 communities. Fara brings an established network of senior living company relationships to Blue Willow Systems.